Competitiveness Development Certificate

A lecture on Industrial Policy will present location- and sector-focused approaches across multiple sectors and country contexts and explain why these policies are more relevant today for creating good, sustainable jobs. As an example of cluster-based regional development policies, we will examine the case of Yorkshire’s Regional Development Agency, particularly a cluster initiative that won the UK-wide ten-year program’s best initiative prize. We will examine how a thorough industry analysis led this agency to redefine its cluster development strategy. A similar example, but in a very different context, is the SME Agency of the state of Minas Gerais in Brazil, which will face the challenge of building its staff capacity for strategic analysis.

We will use Michael Porter’s HBS case on the birth and development of the California wine cluster to introduce the concepts of clusters, strategic segments, value chains, and the Diamond. We will also examine the role of government in developing an industry from scratch (from “prohibition” to “industrial policy”).

The HBS/IESE case study on the Spanish Fast-Fashion success story, ZARA, will show how understanding industry structure is critical to competing in the right strategic segment. However, you still need good entrepreneurs and the right cluster and business environment to succeed. Zara and the policies in Catalonia will serve as a good example.

We will practice strategic segmentation of a simple avocado from Chile and see how complex the analysis can be, and that adding value does not always add value.

An IESE case study on an entrepreneurial initiative in Egypt to advance organic and regenerative agriculture will highlight the challenges of implementing socially and environmentally sustainable models, particularly in developing countries.

Agriculture, especially livestock, requires major change to become sustainable; we draw on the experience of leading agricultural universities, Wageningen and Aarhus, to present examples of how leading clusters are adapting and transforming.

Prioritizing industries and clusters to reduce carbon emissions requires robust, sector- and cluster-specific analysis; examples from the World Bank in Croatia, India and Jordan highlight the challenges.

The end-of-day workshops will divide participants into small groups to work on short cases more relevant to their interests, with a broader sector and geographic range.

We conclude with a roundtable featuring some of the Foundation for Cluster and Competitiveness’ trustees, who share their experiences as cluster managers, policymakers, or academics. This is an opportunity for participants to provide feedback to further improve future editions.

The program includes two full days of field study visits to highlight examples of competitiveness support initiatives across Catalonia.  These visits will focus on cluster organizations, the provision of shared services, and common cross-cutting technological infrastructure.

Each team shares and discusses the information the AI Agent has prepared about the industry they are working on

Each team shares and discusses the information the AI Agent has collected  about the industry they are working on

Each team shares and discusses its AI Agent-supported initial strategic segmentation

Each team shares and discusses the revised strategic segmentation for its industry

Each team analyzes how the industry-level findings can help improve national-level policies